BIGXTHAPLUG BIOGRAPHY - AGE, CAREER, SONGS & FACTS

BigXthaPlug is a Dallas rapper whose independent rise has made him one of the most commanding new voices in Southern hip-hop. He wrote his first raps while locked up, turning a hard stretch into a launching pad, and his heavy, drawling delivery has since carried him from underground buzz to the top tier of the Billboard charts.

The man behind the stage name is Xavier Landum. He broke through with his 2023 debut album "Amar," named for his son, and has stayed independent ever since, releasing music through his own 600 Entertainment imprint via UnitedMasters. His fourth studio album, "Better Over Time," arrived on October 30, 2026, led by the singles "BURN" with Ava Max and "FAF" with GloRilla.

BigXthaPlug Quick Facts

Real Name: Xavier Landum
Born: May 12, 1998 (Dallas, Texas) - widely reported as May 12, 1998; a handful of sources list July 24, 1998 instead, so the exact day is unconfirmed
From: Dallas, Texas
Genre: Southern hip-hop / trap / country rap
Label: UnitedMasters distribution; own imprint 600 Entertainment
Active: 2023-present

Early Life

BigXthaPlug grew up in Dallas, Texas, where football came first - he played the sport in college until a campus drug arrest cost him his scholarship. A 2022 arrest for illegal weapons and marijuana possession put him in solitary confinement, and that is where he wrote his first raps. The "Big X" in his stage name points to his real first name, Xavier.

Career

He broke out with his debut album "Amar," released in February 2023 and named after his son. Its single "Texas" earned a 2x Platinum certification, while the 2023 single "Mmhmm" climbed to No. 63 on the Billboard Hot 100 and went 3x Platinum.

His 2024 album "Take Care" debuted at No. 8 on the Billboard 200 and was certified platinum. He leaned further into country sounds on "I Hope You're Happy," released in August 2025, which debuted at No. 7 on the Billboard 200 and included "All the Way" with Bailey Zimmerman.

Through it all, BigXthaPlug has stayed independent. He distributes through UnitedMasters, publishes through Sony Music Publishing, and runs his own imprint, 600 Entertainment, launched in 2023, which has signed Ro$ama and Yung Hood. His sound blends Southern hip-hop, trap, and country rap, delivered in a heavy, drawling voice that has become his signature.

His fourth studio album, "Better Over Time," was released on October 30, 2026 via 600 Entertainment / UnitedMasters and spans 18 tracks. It was led by the singles "BURN" featuring Ava Max, released October 9, 2026, and "FAF" featuring GloRilla. For the full tracklist and release details, see our Better Over Time album post.

Watch the Official Video

Watch the official music video for "BURN" by BigXthaPlug featuring Ava Max:

Recent Work (2026)

He released his fourth studio album "Better Over Time" on 30 October 2026 - 18 tracks with guests GloRilla, Lil Yachty, Ava Max, Babyface Ray, Leon Thomas, Loe Shimmy, Fridayy, Ro$ama and Belly Gang Kushington, marking his return to rap after 2025's country LP "I Hope You're Happy". He held a Dallas release-listening event and companion short-film screening at a Cinemark theater on 26 October.

Frequently Asked Questions

What is BigXthaPlug's real name?
His real name is Xavier Landum - the "X" in his stage name comes from Xavier.

How old is BigXthaPlug?
He was born on May 12, 1998, which makes him 28 in 2026. A handful of sources list July 24, 1998 instead, so the exact day is unconfirmed.

What are BigXthaPlug's biggest songs?
His biggest songs include "Texas," "Mmhmm," "Take Care," "BURN" featuring Ava Max, and "FAF" featuring GloRilla.

What label is BigXthaPlug on?
He is independent - he distributes his music through UnitedMasters and releases it on his own 600 Entertainment imprint.

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BURN lyrics - BigXthaPlug ft. Ava Max
FAF lyrics - BigXthaPlug ft. GloRilla
Better Over Time album
GloRilla biography