GUNNA KICKS OFF SPLURGE ERA WITH NEW SINGLE 'POP IT' OUT OCTOBER 9

Gunna has officially launched his SPLURGE era. "Pop It," the rapper's brand-new single, is out today, October 9, 2026, marking the start of his next chapter after his last album, "The Last Wun." The release kicks off a fresh campaign, and anticipation for what follows is already running high.

Image: Photo by HOTSPOTATL via Wikimedia Commons (CC BY 3.0) — Gunna, June 2025.

Release Details and Official Artwork

"Pop It" officially arrives on October 9, 2026. Gunna announced the single with its official artwork ahead of the drop, setting the tone for the SPLURGE rollout. In the lead-up, he teased the release on social media with a playful clip of himself doing incline push-ups against the trunk of a convertible — a flex that doubled as promotion for his next era.

Produced by Tay Keith

The new single is produced by Tay Keith, the hitmaker behind some of rap's biggest records. Before the finished version reached fans, Gunna previewed "Pop It" at his own birthday party, giving guests an early listen and sparking the buzz that carried the track into its official release.

The SPLURGE Album and the Coco Gauff Video

"Pop It" is the first taste of SPLURGE, Gunna's forthcoming album — though the project has no confirmed release date yet. Speaking to Power 105.1, Gunna kept things open-ended: "If I feel ready, it could come out next month. But if I'm not ready, I'm not ready yet. I don't have a date."

The "Pop It" music video adds even more star power: tennis champion Coco Gauff appears in it. In the trailer, she faces off against Gunna in a tennis match, sporting a beige tennis set. Her mother, Candi, proudly shared the news on Instagram, confirming the sports world's crossover into the SPLURGE era.

Gunna Beyond Music

Gunna's last album, "The Last Wun" (2025), debuted at No. 3 on the Billboard 200 with about 80,000 equivalent album units, per Billboard via the reports. It was his final release through YSL Records and 300 Entertainment. A multi-platinum, Grammy-nominated artist known for "Pushin P" and "Wunna," Gunna has expanded well beyond music: he serves as Global Brand Ambassador and Creative Director of P-Star with Under Armour, and he runs the Wunna Run Club.

Watch the Official Video

Watch the official music video for "Pop It" below.

Frequently Asked Questions

When did "Pop It" release?
"Pop It" was released on October 9, 2026, launching Gunna's SPLURGE era.

Is "Pop It" from the SPLURGE album?
Yes — "Pop It" is the first single from Gunna's forthcoming SPLURGE album, which does not yet have a confirmed release date.

Who produced "Pop It"?
The single was produced by Tay Keith, who Gunna previewed the track with at his birthday party ahead of release.

When is the SPLURGE album coming out?
No date has been announced. Gunna told Power 105.1 he has no firm timeline: it could arrive next month if he feels ready — or later if he isn't.

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Reporting drawn from coverage by Live Music Blog, The Source, BroadwayWorld, 105.1 The Bounce, V101.9, WiLD 94.1, HitsCulture, Sportskeeda, and Power 105.1 (October 5–8, 2026).