SIA SELLS 50% OF MUSIC CATALOG TO POPHOUSE FOR $180 MILLION — DEAL DETAILS

Sia has sold a 50% stake in her music catalog — her publishing and master recording rights — to Swedish entertainment company Pophouse in a deal reported at $180 million. The sale covers modern pop landmarks from "Chandelier" to "Cheap Thrills" and opens the door to an immersive digital avatar show built around her songs. The deal excludes her name and likeness, and part of the payout is tangled in her ongoing divorce.

Image: Kris Krug, CC BY-SA 2.0, via Wikimedia Commons

Key Facts

Who: Sia
What: 50% catalog stake sale to Pophouse
Reported Price: US$180 million (TMZ, unconfirmed by the parties)
When: reported September 30 – October 1, 2026
Source: TMZ, Rolling Stone, Music Business Worldwide, Music Ally

The deal structure hands over publishing and master rights to her hits — including "Chandelier," "Cheap Thrills," "Elastic Heart," "Unstoppable," "Titanium," and "Dusk Till Dawn" — as well as songs she wrote for other artists, including Rihanna's "Diamonds." It explicitly excludes her name and likeness. Pophouse will support "new creative ventures" while stewarding the catalog. "I'm really excited to be working with Pophouse. These songs mean so much to me, and I love that they really understand that and want to take care of them," Sia said, as reported by Music Business Worldwide. Pophouse CEO Jessica Koravos praised Sia's "extraordinary catalog and unique creative identity."

The financial scale is striking: the catalog is estimated to generate around US$18 million annually in songwriting and performance royalties, and nine of her songs have surpassed one billion Spotify streams, according to Rolling Stone. Pophouse was co-founded by ABBA's Björn Ulvaeus and is behind the ABBA Voyage show; according to Music Ally, this is its third catalog deal of 2026 after Iron Maiden and Tina Turner.

According to reports, $15 million of the payout is held in escrow pending the financial settlement of her divorce from Daniel Bernad, per documents obtained by TMZ. The money is tied to songs written during her brief marriage, according to reports, and will remain in escrow until the divorce settlement is finalized.

FAQs

How much did Sia sell her catalog for?
A 50% stake for a reported $180 million; the price comes from TMZ's reporting of legal documents and is unconfirmed by Sia or Pophouse.

What does the Pophouse deal include?
Publishing and master rights to her hits and songs written for others, not her name or likeness.

Why is $15 million in escrow?
According to documents obtained by TMZ, it covers songs written during her brief marriage to Daniel Bernad, pending their divorce settlement.

What is the Sia avatar show?
An immersive digital avatar production Pophouse is developing around her music, still years from debut.

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